Wednesday, 30 May 2012

East meets West: The (Un)happy Marriage in Hallyu?


[I originally wrote this as an editorial that featured on the UnitedKpop website - here!].

For a University assignment last year, I wrote an essay on K-pop fandoms. This obviously required research into the area, which actually has very little academic coverage. One of the few pieces I came across was about the Hallyu Wave and the effect it is beginning to have on a global scale. The essay defined the Hallyu Wave as:

“...a new hybrid culture that has captured the influences of both the West and the East.”  - (Kim and Ryoo, 2007)